Objective
Design a logo, stationery and promotional packaging for a brand whose values had yet to be defined.
Goal
Develop a brand based on a mythological creature or deity, that represents aspects of that chosen creature in the brand identity.
Solution
The creation of Dionysus vodka, a premium liquor for New York City. Each brand asset connects to the city through visual cues, while establishing a sense of premium quality.
More detailed descriptions of the packaging and the branding.