Background

Vinagrio is a German online retailer of premium quality vinegar. The brand was launched in 2012 and features flavors such as strawberry balsamic vinegar or fig pomegranate balsamic vinegar. To showcase the high quality and remarkable variety of products, a carefully crafted brand needed to be developed from the onset.

What I did

• Developed a brand persona in close collaboration with the founders.
• Conducted competitive analysis of existing high-end online retailers to refine a unique angle.
• Designed basic brand visual and defined typography and color palette.
• Developed a label and packaging concept to match and showcase the quality of the products.

Samples